Rethinking Financial Behaviour: Rationality and Resistance in the Financialization of Everyday Life

Author:   Ariane Agunsoye (Goldsmiths, University of London)
Publisher:   Bristol University Press
ISBN:  

9781529232264


Pages:   232
Publication Date:   19 May 2026
Format:   Paperback
Availability:   Out of stock   Availability explained


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Rethinking Financial Behaviour: Rationality and Resistance in the Financialization of Everyday Life


Overview

Pension policy in the UK and US is designed on the assumption that people make informed financial decisions, consistently invest in pensions and manage diverse portfolios. Deviating from this is often deemed irresponsible and irrational. However, this assumption overlooks uncontrollable factors like caring duties, employment breaks or income limitations. Even when individuals act as expected, unpredictable market shifts can hinder long-term planning. This book redefines deviations to ""rational behaviour"" as logical responses to a dysfunctional system. Challenging existing theoretical discussions and policy approaches, it proposes a fresh perspective on rationality when it comes to financial practices and policy.

Full Product Details

Author:   Ariane Agunsoye (Goldsmiths, University of London)
Publisher:   Bristol University Press
Imprint:   Bristol University Press
ISBN:  

9781529232264


ISBN 10:   1529232260
Pages:   232
Publication Date:   19 May 2026
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational ,  General
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Out of stock   Availability explained

Table of Contents

Reviews

“Thinking beyond the ‘rational’ investor or ‘irresponsible’ financial behaviour, Agunsoye’s interdisciplinary approach to financialisation and everyday lives offers fresh insights into how households make sense of their savings and investment decisions. By highlighting the constraints and contradictions intrinsic to the current asset-based welfare system, this book also challenges us to consider what kind of policy approaches would be required to address financial inequalities, particularly due to gender and ethnicity.” Karen P.Y. Lai, Durham University


Author Information

Ariane Agunsoye is Senior Lecturer in Economics at Goldsmiths, University of London.

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Latest Reading Guide

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