Reshaping Business at the Intersection of Neuromarketing and AI

Author:   Fernando Ortiz-Rodriguez ,  Miguel Sahagun ,  Anuj Kumar ,  Nishu Ayedee
Publisher:   Business Science Reference
ISBN:  

9798337359977


Pages:   535
Publication Date:   27 February 2026
Format:   Hardback
Availability:   In Print   Availability explained
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Reshaping Business at the Intersection of Neuromarketing and AI


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Author:   Fernando Ortiz-Rodriguez ,  Miguel Sahagun ,  Anuj Kumar ,  Nishu Ayedee
Publisher:   Business Science Reference
Imprint:   Business Science Reference
ISBN:  

9798337359977


Pages:   535
Publication Date:   27 February 2026
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Fernando Ortiz-Rodriguez is a Full Professor and Head of the Artificial Intelligence and Innovation Lab at Tamaulipas Autonomous University. He was the Executive Director at the International Institute of Studies (IIES). He created the First Business School in Tamaulipas, Mexico. He worked as the Information Technology Manager at Emerson Electric, where he developed more than 40 pieces of software, some of them used globally in Emerson and achieved technology convergence by implementing the first efforts on IoT and Industry 4.0. Fernando is a member of National Systems Researchers (SNI) Level 1 of the National Council of Science and Technology (CONACYT) and INDEX IT Advisor.

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