Overview

Most reputation crises were visible weeks before they exploded. Nobody was looking. Communications teams can tell you what happened in media last week. Rarely can they explain what it means for the business - or act before a developing signal becomes a crisis. Reputation Intelligence closes that gap. Dr. Evan D. Escobedo introduces a signal-based framework that transforms measurement from a reporting function into a genuine strategic advantage. Built on three interconnected methodologies - Persona-Based Insights (PBI), Media Reputation Score (MRS), and the SIGNAL framework - this book gives communications and measurement professionals the tools to detect reputation shifts early, quantify impact against executive priorities, and deliver intelligence that drives decisions. This is not a book about better dashboards. It's a complete operating model for the professional who needs to move from data provider to indispensable strategic advisor - before AI makes the alternative obsolete.

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