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OverviewQualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include: Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton. Full Product DetailsAuthor: Kingsley Obi Omeihe , Christian HarrisonPublisher: Sage Publications Ltd Imprint: Sage Publications Ltd Weight: 0.540kg ISBN: 9781529601725ISBN 10: 152960172 Pages: 296 Publication Date: 25 April 2024 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter 1: The Nature of Qualitative Research Chapter 2: Identifying the research topic Chapter 3: The Literature Review Process Chapter 4: Research Philosophical Perspectives and Approaches Chapter 5: Ethics in Qualitative Research Chapter 6: Negotiating Access to Research Sites and Participants Chapter 7: Sampling Chapter 8: Qualitative Data Collection Part I Chapter 9: Qualitative Data Collection Part II Chapter 10: Qualitative Data Analysis Chapter 11: Evaluation of Qualitative Research Chapter 12: Writing Good Qualitative Research Proposals and Dissertation ProcessReviewsAuthor InformationDr Kingsley O. Omeihe is co-head of Postgraduate Research, Managing Editor of African Development Policy and Insights, and Associate Professor of Marketing and Small Business at the University of West of Scotland (Paisley). Professor Christian Harrison is a scholar in the field of Leadership and Enterprise, currently holding the position of Professor of Leadership and Enterprise at the University of Bolton. Tab Content 6Author Website:Countries AvailableAll regions |