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High Quality Content by WIKIPEDIA articles! Priceline.com (NASDAQ: PCLN) is a company that operates a commercial website that helps users obtain discount rates for travel-related items such as airline tickets and hotel stays. The company is not a direct supplier of these services; instead it facilitates the provision of travel services by its suppliers to its customers. It is headquartered in Norwalk, Connecticut, United States. Priceline was the brainchild of digital entrepreneur Jay S. Walker; the company's origins were closely tied with Walker's company Walker Digital. Hong Kong company Cheung Kong Holdings later purchased a significant portion of Priceline's stock. It first gained prominence for its Name Your Own Price system, where travelers would name their price for airline tickets, hotel rooms, car rentals and vacation packages. While the purchaser can select a general location, service level and price, the hotel, rental car company or airline (as well as the exact location of the hotel and the exact flight itinerary) is disclosed only after the purchase had gone through, with no rights to cancel.

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