Overview
Pragmatics Online examines the use and interpretation of language and communication in digitally mediated contexts. It provides insight into how meaning is communicated online, with a focus on how users negotiate and navigate the constraints and resources of social media sites and other online contexts. The book introduces key concepts in the study of digital contexts and online communication, and discusses how these can be understood from the perspective of pragmatics. Each chapter examines a different topic and includes an overview of key research alongside original pragmatic analyses of data. Topics include sharing and liking, emoji and emotions, memes, and clickbait. Kate Scott focuses on how ideas and topics from pragmatics can be applied to mediated contexts, irrespective of the particular media. The book is an essential guide to the pragmatics of online discourse and behaviour for students and researchers working in the areas of digital pragmatics, language and media, and English language, linguistics, and communication studies.
Full Product Details
Author: Kate Scott
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Weight: 0.300kg
ISBN: 9781138368590
ISBN 10: 1138368598
Pages: 168
Publication Date: 28 February 2022
Audience:
College/higher education
,
Postgraduate, Research & Scholarly
,
Undergraduate
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
This important, original and entertaining book offers novel insights into the challenges of communication in the age of social media. Beautifully illustrated with a wealth of real-life examples (from hashtags to retweets, clickbait to trolling), it shows how our communicative abilities are evolving to take advantage of new opportunities. A vital resource for students and scholars. Deirdre Wilson, UCL, UK
'This important, original, and entertaining book offers novel insights into the challenges of communication in the age of social media. Beautifully illustrated with a wealth of real-life examples (from hashtags to retweets, clickbait to trolling), it shows how our communicative abilities are evolving to take advantage of new opportunities. A vital resource for students and scholars.' Deirdre Wilson, UCL, UK
Author Information
Kate Scott is a senior lecturer at Kingston University, London (UK). Her research focuses on cognitive pragmatics, and she has published on the pragmatics of digitally mediated communication, exploring topics including hashtags, clickbait, and memes.
