Overview

The Prada label was founded by Mario Prada in 1913 in Milan. Initially, Prada focused on luxury leather goods and accessories, operating from its small, yet elegant boutique in the prestigious Galleria Vittorio Emanuele II. The brand quickly gained recognition for its exceptional craftsmanship and innovative designs, receiving the prestigious title of 'Official Supplier of the Italian Royal Household' by 1919. In the 1970s, Miuccia Prada joined the family business and introduced the now- iconic black nylon backpack, which broke new ground in fashion by transforming the utilitarian material into high fashion. Prada has since become recognized for blending simplicity with a forward-thinking, intellectual design philosophy, and incorporating experimental textures, patterns, and silhouettes without losing the brand's signature refinement. Today, Prada stands as one of the world's most celebrated fashion powerhouses, beloved by fashion connoisseurs and the global elite, and consistently shaping international trends.

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9781917259101

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Author Information

Alison James is a History Graduate and Showbiz Journalist who writes about royals and celebrities for the Daily Mail, the Daily Express and Yours magazine in the UK, and has also written many best selling fashion and music books.

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