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High Quality Content by WIKIPEDIA articles! Public Relations Automation (PRA) software is a type of Enterprise Software that is designed to automate public-relations-related activities, such as campaign management, real-time media monitoring, and media analysis. Generally delivered as a software as a service, PRA software can be rapidly deployed without any investment in on-premise hardware or software. Enterprise software, (also known as enterprise application software (EAS)) is software that is sold to an enterprise. An enterprise here refers to an organization, such as a business or government organization. The enterprise software is a collection of computer programs with common business applications, tools for modeling how the entire organization works, and development tools for building applications unique to the organization. The software is intended to solve an enterprise problem (rather than a departmental problem) and often written using an Enterprise Software Architecture.

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