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Full Product Details

Author:   Andrew Bryant
Publisher:   John Wiley and Sons Ltd
Imprint:   Capstone Publishing Ltd
Dimensions:   Width: 15.80cm , Height: 2.50cm , Length: 23.10cm
Weight:   0.476kg
ISBN:  

9781907312922

ISBN 10:   1907312927
Pages:   304
Publication Date:   05 February 2026
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Awaiting stock  
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Table of Contents

Who Is This Book For? vii About the Author xi Dedication xiii Foreword xv List of Figures xxv Part I Why Unlock Potential? 1 The Foundation 1 1 Why Potential-Ize Matters 3 Efficiency Is Not Effectiveness 4 The Beautiful Contradiction of Our Time 5 Why This Matters Right Now 6 Potential-ize 8 Not Living up to Your Potential 9 Introducing IGNITE 11 Try This 14 It’s Time for a New Story 14 A Cautionary Tale 16 Are You Ready to Start Your Journey? 17 2 From Passenger to Driver: The Shift to Potentialize 19 Why Self-Leadership Changes Everything 20 The Illusion of “Self ” 22 The Three Pillars of Self-Leadership 24 Your DNA Isn’t Your Destiny 27 The Curious Case of Broccoli 30 Ancient Wisdom for Modern Challenges 31 Stoicism Practices for Modern Self-Leadership 32 Your Human Edge in an AI World 34 Building Your Self-Leadership Operating System 35 Try This: Shift from Passenger to Driver 36 Take the Wheel 38 3 The Passion Confusion: Why Competence Comes First 39 The Myth That’s Killing Potential 40 The Competence-Creates-Passion Revelation 41 From Grief to Gold: The Accidental Powerlifter 44 The IGNITE Framework Applied to Competence 47 Try This: The Competence-First Audit 48 The Competence Revolution 50 4 Riding the Dragon 51 AI as the Dragon 53 What Are We Getting Wrong? 54 Reframing the Dragons of Self-Talk About AI and Technology 54 Your Internal GPS: Navigating Potential with Precision 56 The Two Witnesses: When Potential Proprioception Saved a Life 61 Try This: Learn to Ride Your Dragon 63 Riding the Dragon: Extending Your Genius 65 Part II How to Maximize Potential? 67 The Practice 67 5 The Sweet Spot Between Doubt and Delusion 69 Confident Humility 70 Confronting the Impostor 72 The Surprise of Self-Love 76 When Vulnerability Becomes Strength 78 Saying NO Is an Act of Self-Love 80 Finding Your “I Can Do This” Moment 82 The Most Powerful Moment 86 The Comfort Zone Myth 86 There Is No Performance Without Practice 88 Try This: Cultivate Confident Humility 89 6 The Wonder Drug: Why Curiosity Is Your Creativity Steroid 93 The Hole in the Wall 96 Boost Your Curiosity 98 Diversify Your Experiences 100 The Alchemy of Curiosity: Why AI Can’t Wonder 102 Creativity 104 Comparison Kills Potential 106 You Are on an Adventure 107 Try This: Reignite Curiosity, Rewire Creativity 108 7 Adversity – The Catalyst That Transforms Potential into Performance 113 The Failure Premium Phenomenon 114 How Adversity Can IGNITE Potential 115 You Don’t Need to Lose 30% of Your Body to Access 100% of Your Potential 119 What Adversity Teaches, But Success Does Not 119 What Doesn’t Kill You 120 Don’t Waste a Good Crisis 121 Try This: Building Your Adversity Capacity 124 Part III What Inspires Excellence in Others? 131 The Impact 131 8 Not Too Hot, Not Too Cold: Creating the Potentialize Zone 133 What Is Excellence? 137 This Is NOT Sparta! 138 Micromanaging Sucks 139 Performance Equals Potential Minus Interference 141 Learning for Excellence 141 The Ripple Effect of Excellence 143 The Goldilocks Principle in Practice 145 The Science of Social Learning 145 When Good Intentions Meet Poor Execution 147 The Environment for Excellence 150 There Is No Gene for the Human Spirit 151 Try This: The Goldilocks Zone Creator 152 9 The Power of Belief and Belonging 157 The Science of Belief 159 The Foundation of Belonging 163 The Pain of Exclusion 164 Belief and Belonging Combined 165 Beware the Dark Side 167 One More Cautionary Tale 169 Creating Belief and Belonging Through Stories 171 The Hero’s Journey 172 Meeting the Mentor 175 Mentoring Skills 175 Why Don’t We Ask for Help? 178 Be an Igniter 179 10 Leadership 4.0 181 When Engineers Become Space Technology Experts 182 The Inner Work of Leadership Transformation 183 Why Leadership Must Evolve Now 185 The Psychology of Leadership 4.0 185 The Four Dynamics of Leadership 4.0 187 Leadership 4.0 in Action: The Complete IGNITE System 193 Leadership 4.0 Transformation Roadmap 196 Your Leadership 4.0 Journey Starts Now 201 11 Hire for Tomorrow, Not Yesterday 203 The Tetris Trap: Why We’re Hiring for Yesterday’s Game 204 The Moderna Revolution 206 Learning Velocity Revolution 207 Preparing the Brave Generation 209 The New Hiring Framework 211 Finding 4.0 STARS 212 AI Interviews 214 Hire for Drive and Let Them Learn the Rest 216 Collaborating with AI 218 Raising 4.0 Leaders 222 12 Your Ignition Assignment 225 The Day Disney’s Rising Star Learned to Listen 226 From Sparked to Igniter – The IGNITE Blueprint 228 The Igniter’s Complete Transformation 230 The INSPIRE Element – Why Authenticity Ignites Potential 232 The Mirror We’re Afraid to Look Into 235 The Guide Element – The Power of the Right Question 238 The TRANSFORM Element – Becoming the Change That Gives Permission 242 The EVALUATE Element – Measuring and Multiplying Your Impact 245 The Complete IGNITE Framework for Igniters 249 The Human Edge in an AI World 250 Your Invitation 251 Bibliography 253 AI Notice 257 Index 259

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Author Information

ANDREW BRYANT is a global authority on self-leadership, leadership development, and executive coaching. For over 25 years, he has spoken in 40 countries, coached senior leaders from companies such as Microsoft, SAP, and Singapore Airlines, and delivered transformational workshops around the world. His work is widely cited and has empowered thousands to take ownership of their growth and leadership effectiveness.

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