Overview

Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables and an industry glossary. Includes profiles of 350 advertising and branding industry firms, which provide data such as addresses, phone numbers and executive names.

Full Product Details

Author:   Plunkett Research, Ltd.
Publisher:   Plunkett Research, Ltd
Imprint:   Plunkett Research, Ltd
ISBN:  

9781647881115

ISBN 10:   1647881110
Pages:   488
Publication Date:   27 May 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction 1 How to Use This Book 3 Chapter 1: Major Trends Affecting the Advertising & Branding Industry 7 1) Major Trends Affecting the Advertising & Branding Industry 7 2) Introduction to the Advertising & Branding Industry 8 3) Agencies Face Both Evolving Client Needs and Vast Changes in Media 11 4) OpenAI (ChatGPT), Gemini, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and AI Agents 12 5) Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant 13 6) Artificial Intelligence (AI) Tools Boost Efficiency in Creative Work But Threaten Advertising Agencies 15 7) Influencer Content Gains Traction Using Digital Twins 16 8) Programmatic Ad Buying Dominates the Digital Media Market 16 9) Global Internet Market Tops 9.83 Billion Users, both Fixed and Wireless 16 10) Television Ads Evolve to Face New Challenges and Formats/Streaming Platforms Sell Ads 17 11) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 17 12) Social Media Rakes in Global Online Shopping and Ad Revenues 18 13) Email Reigns as One of the Single Most Effective Advertising Tools 20 14) Newspapers and Magazines Rely on Digital Editions and Apps 20 15) Billboards Go Digital 21 16) Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising 22 17) Private Label Brands Grow in Share of Total Store Sales 23 18) LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers 24 19) Growth in China's Ad Market 25 20) Big Data and Data Mining Share Synergies With Cloud Computing, AI, Analytics and Targeted Advertising 25 21) Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and 22) Restaurant Orders 27 23) Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics 29 24) Regulatory Environment Is Challenging for Online Businesses and Social Media 30 Chapter 2: Advertising & Branding Industry Statistics 33 Advertising & Branding Industry Statistics and Market Size Overview 34 Global Digital, Network, Computer & Telecom Industries--Key Statistics & Market Size Overview 35 Estimated U.S. Advertising Sector Revenues by NAICS Code: 2018-2023 36 Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023 37 Employment in Advertising & Related Industries, U.S.: January of 1990-2025 38 Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2018-2023 39 Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023 40 Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023 41 Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023 42 Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023 43 Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S. 2018-2023 44 Chapter 3: Important Advertising & Branding Industry Contacts 45 (Addresses, Phone Numbers and Internet Sites) Chapter 4: THE ADVERTISING 350: Who They Are and How They Were Chosen 71 Index of Companies Within Industry Groups 72 Alphabetical Index 81 Index of Headquarters Location by U.S. State 84 Index of Non-U.S. Headquarters Location by Country 87 Individual Data Profiles on Each of THE ADVERTISING 350 89 Additional Indexes Index of Hot Spots for Advancement for Women/Minorities 438 Index by Subsidiaries, Brand Names and Selected Affiliations 440 A Short Advertising & Branding Industry Glossary 451

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