Overview

""Technology infrastructure decisions always carry some degree of uncertainty- from large corporations down to small and medium businesses. Straight to the Point will help companies to understand more about Blade Servers and assist them in determining if Blade Servers are right for their organization. This book is definitely a must read for any IT Manager thinking about Blade Servers."" --Chris Perrine, COO & EVP of Sales & Marketing, Springboard Research ""Blade server computing combined with virtualization technology introduces a new data center paradigm where the potential values to the enterprise are limitless, and fear not; Straight to the Point' is here to get you started on a journey you won't look back!"" --William Wu, Asia Pacific Server Manager, Intel Corporation ""Searching for right technology to suit your business, while being fully aware of technology's dynamic and rapid evolution, is much like a search for the Holy Grail. 'Straight to the Point' illuminates your path. However, you will still need the courage to make your own decisions."" --Alok Ohrie, Managing Director, AMD India ""IDC believes that blades will become the next big battleground for server vendors, which means more innovation and better value for end-users. It is a platform that is focused on addressing tomorrow's problem for the endusers. This book provides great commentary in a simple language to illustrate the benefits of deploying blades. The real life customer examples further helps to communicate the value-proposition of this innovative form factor."" --Avneesh Saxena, Vice President, Asia/Pacific Systems,Storage and Software Research IDC ""With processors getting more and more powerful, the importance of leveraging the available computing power to get more out of it has become essential for every business. Blade servers with its amazing ability to onsolidate and virtualise is just the thing that many a CIO is looking for. Straight to the point on Blade Servers is a wealth of simple yet important information that will help entreprenuers make a business decision with their IT infrastructure"" --Mike Clayville, Vice-President, Asia Pacific and Japan VMware

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Kiran Mani oversees marketing and strategy for the IBM Systems & Technology Group across the ASEAN/South Asia region. A qualified bean counter (Chartered Financial Analyst), armed with a post-graduate degree in management, he has also worked in advertising at Ogilvy. In his eight years at IBM, Kiran has been part of the Marketing, Product Management and Channel Sales teams. He is credited with having set up the channel sales model for servers, leading the marketing transformation within the Systems group and powering IBM's workstation business to a market leader position in India. Bradley Jee manages IBM's System x marketing for ASEAN/South Asia region. Originally from Durban, South Africa, Brad moved to Singapore after completing a Bachelor of Commerce degree majoring in accounting and has spent the last 10 years living and working in Asia. Brad has consulted widely, across diverse industries (coal mines and five-star hotels to name just a couple) and exotic locations (Inner Mongolia and Azerbaijan). Before joining IBM, Brad managed the professional services group for a multinational software company across Asia Pacific. At IBM, he has built a formidable body of knowledge about customer challenges and solutions that work, through his roles in sales, product management and marketing across the IBM Systems and Technology Group.

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