Overview

Nutritional information serves as a vital bridge between food science and consumer decision-making, influencing dietary choices and public health outcomes. Clear and accurate labeling empowers consumers to evaluate product quality and make informed selections. Nutritional Labeling and Consumer Behavior examines how front-of-pack labels, ingredient lists, and health claims shape consumer perceptions and purchasing patterns. The book explores labeling regulations, psychological factors in food choice, and the role of digital tools in promoting transparency. It also discusses global initiatives toward standardized nutrition communication. Integrating behavioral science with nutrition policy, it provides valuable insights for food technologists, marketers, and health educators.

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9781834410043

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Author Information

Dr. Pravin Udhavrao Ghatge has total of 16 years working experience in teaching, research and extension with specialization in food quality analysis, food instrumentation, food processing and product development along with food safety management. During his service he work in different capacities as senior research assistant, Assistant Professor and Scientist in the College of Food Technology. He has significant contribution in 06 recommendations accepted by Govt. of Maharashtra for the benefits of food processors, cottage entrepreneurs and farmers. He has successfully guided 04 PG students and co-guided 22 PG students and 32 UG students in the discipline food science and technology. Dr. Pravin Ghatge has many publications to his credit to mention : 43 Research Papers published in the International and National abstracted generals, 12 papers presented in seminar, 18 popular articles. Best poster presentation awards in 2014 and 2022 in the National Conferences. Significant member contribution in Choudhary Singh award for AICRP on arid legumes. Member contribution in Centre for Excellence in Quality awarded to AICRP arid legumes project in 2007 . Presently working as Chairman of Vasantrao Naik Marawada Krishi Vidyapeeth Employees Credits Society, Parbhani. Life member of association of Food Scientist and Technologist, Mysuru.

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