News, Inc.: Brand and Advocacy Journalism Across Media
Author:   David O. Dowling
Publisher:   Taylor & Francis Ltd
ISBN:  

9781041019114


Pages:   114
Publication Date:   16 June 2025
Format:   Hardback
Availability:   In Print   Availability explained
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News, Inc.: Brand and Advocacy Journalism Across Media


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Author:   David O. Dowling
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.380kg
ISBN:  

9781041019114


ISBN 10:   1041019114
Pages:   114
Publication Date:   16 June 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction: Studios, Advocates, and Brand Practitioners: Journalism Beyond the Newsroom Chapter 1: The Origins of Brand Journalism: From John Deere to the New Journalism Chapter 2: The Commercialization of the Multimedia Narrative Chapter 3: Legacy Media’s Brand Studios: Journalists as Marketers Chapter 4: “Every Organization is a Media Organization”: Advocates and NGOs as Publishers Conclusion: The Future of Brand and Advocacy Journalism in the Digital Age Index

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Author Information

David O. Dowling is a Professor in the School of Journalism and Mass Communication at the University of Iowa, USA. His previous books include Podcast Journalism: The Promise and Perils of Audio Reporting and Immersive Longform Storytelling: Media, Technology, Audience (Routledge).

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