Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men

Author:   Katrine Marcal
Publisher:   HarperCollins Publishers
ISBN:  

9780008430788


Pages:   304
Publication Date:   24 June 2021
Format:   Paperback
Availability:   In stock   Availability explained
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Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men


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Overview

'I am absurdly excited for this book' Caroline Criado Perez Why did it take us 5,000 years to attach wheels to a suitcase? How did bras take us to the moon? And what would the world be like if we listened to women? Bestselling author Katrine Marcal reveals the shocking ways our deeply ingrained ideas about gender continue to hold us back. Every day, extraordinary inventions and innovative ideas are side-lined in a world that remains subservient to men But it doesn't have to be this way. From the beginning of time, women have been pivotal to our society, offering ingenious solutions to some of our most vexing problems. More recently, it is women who have transformed the way we shop online, revolutionised the lives of disabled people and put the climate crisis at the top of the agenda. Despite these successes, we still fail to find and fund the game-changing ideas that could alter the future of our planet, giving just 3% of venture capital to female founders. Instead, ingrained ideas about men and women continue to shape our economic decisions; favouring men and leading us to the same tired set of solutions. For too long we have underestimated the consequences of sexism in our economy, and the way it holds all of us - women and men - back. Katrine Marcal's blistering critique sets the record straight and shows how, in a time of crisis, the ingenuity and intelligence of women is that very thing that can save us.

Full Product Details

Author:   Katrine Marcal
Publisher:   HarperCollins Publishers
Imprint:   William Collins
Dimensions:   Width: 15.30cm , Height: 2.50cm , Length: 23.40cm
Weight:   0.390kg
ISBN:  

9780008430788


ISBN 10:   0008430780
Pages:   304
Publication Date:   24 June 2021
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Reviews

Praise for Mother of Invention 'A smart, witty and fascinating warning from history. I loved this book.' CAROLINE CRIADO PEREZ, Sunday Times Bestselling Author of Invisible Women 'This is an absolute must-read. Equal parts informative and infuriating.' DR FERN RIDDELL, cultural historian and author of Sex: Lessons from History 'From wheeled suitcases to witch trials, Katrine Marcal makes you look again at history in this funny, clever and provocative book'HELEN LEWIS, author of Difficult Women: A History of Feminism in 11 Fights '...Infuriating, but always thought-provoking and intriguing. A clearly-needed wake-up call to future innovators not to view the world through a narrowly gendered lens but to pay attention to the skills and lived experiences of all. ' PROFESSOR GINA RIPPON - bestselling author of The Gendered Brain 'Sometimes we are lucky to experience a leap in new thinking. We look in amazement at the world around us and ask: why didn't we see this before? This what Katrine Marcal offers us in Mother of Invention. She brilliantly proves how male-driven technology over the ages has limited full human development by neglecting a liberating female narrative and perspective.' JAN ELIASSON, Former Deputy Secretary-General of the UN ''Dynamite...Katrine Marcal steps into this male arena and pulls the rug out from beneath everyone who has gone before, showing how their thinking is built on male tunnel vision...constructive and forward thinking.' JAN GRADVALL, Dagens Nyheter 'This second book by the author of Who Cooked Adam Smith's Dinner? is both bracing and highly entertaining. Marcal's contention is that while women have been coming up with ingenious inventions since the beginning of time, they are routinely sidelined in a world geared to men.' Caroline Sanderson, THE BOOKSELLER


Praise for Mother of Invention 'A smart, witty and fascinating warning from history. I loved this book.' CAROLINE CRIADO PEREZ, Sunday Times Bestselling Author of Invisible Women 'This is an absolute must-read. Equal parts informative and infuriating.' DR FERN RIDDELL, cultural historian and author of Sex: Lessons from History '...Infuriating, but always thought-provoking and intriguing. A clearly-needed wake-up call to future innovators not to view the world through a narrowly gendered lens but to pay attention to the skills and lived experiences of all. ' PROFESSOR GINA RIPPON - bestselling author of The Gendered Brain Praise for Who Cooked Adam Smith's Dinner: 'A smart, funny, readable book on economics, money [and] women.' MARGARET ATWOOD 'In commanding rhetoric punctuated with spiky wit, Katrine Marcal does not seek to yoke every last aspect of our lives to the tyranny of Homo economicus. Rather, she asks why we have fetishised the myth, and suggests that man denuded of his humanity is not such a figure to aspire to after all.' CAROLINE CRIADO-PEREZ


'Dynamite...Katrine Marcal steps into this [male] arena and pulls the rug out from beneath everyone who has gone before, showing how their thinking in built on male tunnel vision...constructive and forward thinking.' Jan Gradvall, Dagens Industri Praise for Who Cooked Adam Smith's Dinner: 'A smart, funny, readable book on economics, money [and] women.' MARGARET ATWOOD 'In commanding rhetoric punctuated with spiky wit, Katrine Marcal does not seek to yoke every last aspect of our lives to the tyranny of Homo economicus. Rather, she asks why we have fetishised the myth, and suggests that man denuded of his humanity is not such a figure to aspire to after all.' CAROLINE CRIADO-PEREZ


Author Information

KATRINE MARCAL is a Swedish writer, journalist and correspondent for Swedish daily newspaper Dagens Nyheter. Her first book, Who Cooked Adam Smith's Dinner? was shortlisted for the August Prize and won the Lagercrantzen Award. She lives in London.

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