Modern Consumer Behavior at the Intersection of AI and Social Media
Author:   Gopalakrishnan Soundararajan ,  Ruksana Banu
Publisher:   IGI Global
ISBN:  

9798337327488


Pages:   572
Publication Date:   11 February 2026
Format:   Paperback
Availability:   In Print   Availability explained
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Modern Consumer Behavior at the Intersection of AI and Social Media


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Author:   Gopalakrishnan Soundararajan ,  Ruksana Banu
Publisher:   IGI Global
Imprint:   Business Science Reference
ISBN:  

9798337327488


Pages:   572
Publication Date:   11 February 2026
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Dr. Gopalakrishnan Soundararajan is an Assistant Professor of Marketing at Muscat College, Muscat, Sultanate of Oman, with over 20 years of experience in teaching, research, and administration. He earned his PhD in Management from Anna University, India, and holds Fellowship in Higher Education (FHEA) from the University of Stirling, UK. He has successfully secured research funding from various agencies in India and Oman and has organized numerous international conferences and workshops. He has also served as a reviewer for multiple international journals and books and is an external examiner for PhD thesis. Over the years, he has supervised more than 50 MBA projects, 55 Higher National Diploma projects (SCQF level 8) from SQA-UK, 32 Bachelor with Honors projects (SCQF level 10) from the University of Stirling, UK, and 2 MSc projects from the University of Stirling.

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