Overview
As e-commerce is rapidly changing, consumer access to everyday good is not made possible with advancements in logistics, real time management, and mobile technology. q-commerce uses urban fulfillment centers and last-minute delivery networks to meet with the growing demands of convenience and speed in the e-commerce world. Through examining these core components, we gain insight into the mechanisms driving q-commerce and its broader implications for consumer behavior, supply chains, and retail innovation. Methods and Applications of Quick Commerce (Q-Commerce) explores this type e-commerce that emphasizes fast deliveries. The book explains the different applications and methods to use to create a more efficient q-commerce market. Covering topics such as commerce, technology, and business methods, this book is an excellent resource for executives, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, IT specialists, and customer-oriented institutions.
Full Product Details
Author: Moez Ltifi
Publisher: IGI Global
Imprint: IGI Global
ISBN: 9798337317137
Pages: 478
Publication Date: 17 June 2025
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Author Information
Moez Ltifi holds a doctorate in business administration, a research master's degree in marketing, a professional master's degree in negotiation and sales, a master's degree in marketing, and a bachelor's degree in marketing. He is currently associate professor (HDR) in marketing at Shaqra University in Saudi Arabia and at Sfax University in Tunisia. He has relevant academic and research experience in the field of marketing and especially digital marketing. His research interests include consumer behavior, online shopping, attitude, (e-) satisfaction, (e-) trust, (e-) loyalty, acceptance of new technologies, retailing, banking marketing, mobile marketing, tourism marketing, governance, performance, branding, digital marketing, chatbots, blockchain technology, and artificial intelligence... Dr. LTIFI is the author and co-author of several indexed, classified, and impacted books and scientific articles. He has contributed to several conference proceedings. He is a reviewer for various international academic journals. His most recent articles have been published in international peer-reviewed journals such as the International Journal of Bank Marketing, Management Decision, Management & Prospective, Journal of Global Marketing, International Journal of Law and Management, Corporate Governance: The International Journal of Business in Society, Journal of Knowledge Management, Journal of Air Transport Management, Future Business Journal...
