Mass Behaving: Unlocking the Power of Branding with Archetypes

Author:   Joseph Szala
Publisher:   Szalapalooza, LLC
ISBN:  

9780990615569


Pages:   174
Publication Date:   05 March 2024
Format:   Hardback
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Mass Behaving: Unlocking the Power of Branding with Archetypes


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Full Product Details

Author:   Joseph Szala
Publisher:   Szalapalooza, LLC
Imprint:   Szalapalooza, LLC
Dimensions:   Width: 15.20cm , Height: 1.60cm , Length: 22.90cm
Weight:   0.390kg
ISBN:  

9780990615569


ISBN 10:   0990615561
Pages:   174
Publication Date:   05 March 2024
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Reviews

You never knew about how powerful archetypes are until you read this book. If information is power, [then] archetypes are mighty. You just need to read this book to understand how to use that power. - Luis Fernando Vergara, Founder & Editor in Chief of Branders Magazine


Author Information

Joseph Szala has established himself as an expert in brand development, strategy, and design over the course of a notable career. From starting his own agency in 2003, to launching successful media channels covering branding, he has created a name in the world of branding and, specifically branding for restaurants. During his tenure as founder and president of his own agency, Joseph consulted directly with many clients across industries and scale. From this experience, his expertise in how to build brands, lead brand teams, and create visual expressions of brand strategies fueled his expertise and his voice on related topics.

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