Marketingcontrolling kompakt: Marketing Metrics, Marketing Analytics und Controllinginstrumente
Author:   Sven Reinecke ,  Alexander Tombach
Publisher:   Springer Fachmedien Wiesbaden
Edition:   2., unveränd Auflage 2025
ISBN:  

9783658478193


Pages:   167
Publication Date:   27 September 2025
Format:   Paperback
Availability:   In Print   Availability explained
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Marketingcontrolling kompakt: Marketing Metrics, Marketing Analytics und Controllinginstrumente


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Author:   Sven Reinecke ,  Alexander Tombach
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer Gabler
Edition:   2., unveränd Auflage 2025
ISBN:  

9783658478193


ISBN 10:   3658478195
Pages:   167
Publication Date:   27 September 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

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Prof. Dr. Sven Reinecke ist Geschäftsführender Direktor des Instituts für Marketing & Customer Insight sowie Titularprofessor für Betriebswirtschaftslehre an der Universität St.Gallen (HSG). Dr. oec. HSG Alexander Tombach war wissenschaftlicher Mitarbeiter am Institut für Marketing & Customer Insight an der Universität St. Gallen (HSG) und ist inzwischen als strategischer Berater in der Energiebranche tätig.

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