Overview

From radio to podcasting to social media to employing artificial intelligence, the way we market in launching an invention or product requires skills and strategies all inventors and entrepreneurs need to be up-to-date and knowledgeable about. In this book, authors in multiple fields share their experiences and best practices so you can maximize your marketing efforts and avoid pratfalls and pitfalls. With new marketing outlets and technologies come legal, ethical, and practical considerations. How to Market Your Invention, Product, or Journey, Fourth Edition is here to guide you as you dovetail your marketing strategy with your intellectual property to ensure your inventions, products, and ideas have the greatest reach and impact possible!

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9781639055944

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David Postolski, a partner at Gearhart Law, is a registered patent attorney and intellectual property (IP) attorney for close to 20 years. David specializes in assisting inventors, creators, artists, startups, entrepreneurs, early-stage companies, and emerging companies with their U.S. and international IP strategy, protection, enforcement, and monetization. David is a frequent speaker and author on emerging IP issues and technologies, including raising capital, AI, business formation, food science, software, licensing, data and privacy compliance, equity-based crowdfunding, and compliance with other U.S. and international regulatory structures. David is also a professor at Temple University, Parsons School of Design, and the Radzyner Law School (Herzliya, Israel) where he teaches master-level students about IP, ethics, and other regulatory considerations. David is a current Council Member of the American Bar Association Section of Intellectual Property Law, founder of their International Action Group, editor of their monthly newsletter, and the outgoing Continuing Legal Education (CLE) Officer. David currently serves on Harvard’s Lemann Entrepreneurial Program Advisory Board.

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