Marketing und Service Dominant Logic: Grundlagen und Anwendungen
Author:   Annette Hoxtell
Publisher:   Springer Fachmedien Wiesbaden
ISBN:  

9783658515911


Pages:   41
Publication Date:   24 May 2026
Format:   Paperback
Availability:   In Print   Availability explained
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Marketing und Service Dominant Logic: Grundlagen und Anwendungen


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Author:   Annette Hoxtell
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer Gabler
ISBN:  

9783658515911


ISBN 10:   3658515910
Pages:   41
Publication Date:   24 May 2026
Audience:   Primary & secondary/elementary & high school ,  Secondary
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

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Prof. Dr. Annette Hoxtell ist Professorin für Allgemeine Betriebswirtschaftslehre an der Hochschule für Wirtschaft, Technik und Kultur in Berlin. Sie beschäftigt sich vorwiegend mit Makromarketing und dem menschlichen Entscheidungsverhalten. Annette Hoxtell war als Social Entrepreneur sowie als Sustainability Advisor und PR-Managerin tätig.

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