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OverviewFull Product DetailsAuthor: Malcolm McDonald (Cranfield School of Management) , Hugh Wilson (Cranfield School of Management) , Dave ChaffeyPublisher: John Wiley & Sons Inc Imprint: John Wiley & Sons Inc Edition: 9th edition Dimensions: Width: 18.80cm , Height: 3.30cm , Length: 24.40cm Weight: 1.338kg ISBN: 9781394177103ISBN 10: 1394177100 Pages: 656 Publication Date: 21 March 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationMalcolm McDonald is Emeritus Professor of Marketing and former Deputy Director of Cranfield School of Management. He has worked with the operating boards of many of the world’s multinational companies such as IBM, Xerox and BP. Hugh Wilson is Professor of Marketing at Warwick Business School. He began his career in technology and marketing roles for IBM, Xerox and NCR. He now works with Unilever, Neste and others on sustainability-related marketing challenges. Dave Chaffey is co-Founder of Smart Insights, an online training service providing advice and alerts on best-practice and industry developments about integrated digital marketing strategy. Tab Content 6Author Website:Countries AvailableAll regions |
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