Overview

What drives attention, trust, preference, purchase, or regret? How do brands thrive as behaviour and channels fragment? Marketing Models & Mindcraft is a compendium of essential models and frameworks explaining how marketing works psychologically, strategically, and algorithmically. Drawing on behavioural economics, neuroscience, advertising, AI, brand strategy, media, and performance, it offers a clear, practical shortcut to sharper marketing thinking. Curated across audience behaviour, advertising, digital, and media, the book is built for practitioners seeking proven tools and techniques. Each entry is concise, commercially focused, and supported by real-world examples, designed for fast learning and immediate application. It's not a textbook; it's an evidence-based, intelligent marketing toolkit. 512 pages packed with: - 560 topics - 985 brands - 2,118 examples Whether you're building a campaign, briefing a team, or defending a strategy, this book informs and empowers. When attention is scarce and decisions matter, it's the compelling reference book that earns its place on your desk.

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9781036961022

Table of Contents

Reviews

""We marketers have managed to create a myriad of theories, sometimes cloaked in mystifying acronyms... This book sheds light on all these topics and brings order to the cacophony. Invaluable."" Tess Alps, NED at Channel 4. ""Sugrue has created a cheat code for the entire media industry - an indispensable manual for mastering modern marketing."" Nick Burcher, author of Paid, Owned, Earned. ""There's thorough, and then there's Marketing Models & Mindcraft. You'll find decades of the best thinking in these pages. They provide an invaluable resource. I'm almost reluctant to recommend it, because I'm not sure my clients need me now. Dammit!"" Kevin Chesters, author of The Creative Nudge. ""This is a glorious treasure trove of how marketing and advertising work. We're not a theoretical community; ideas from elsewhere shape our approaches, and this book catalogues them. It's a cheat code for thinking marketing."" Mark Earls, author of HERD. ""This is a fabulous resource, which will bring clarity and also stimulate new thoughts."" Paul Feldwick, author of The Anatomy of Humbug. ""This is a phenomenal scholarly endeavour. Sugrue has created a masterpiece. Marketing has never had a reference book, such as the Oxford English Dictionary of Marketing, but that's what this extraordinary work represents."" Richard Huntington, author of Feral Strategy. ""A wonderfully wide-ranging compendium of 560 models that deserves a place on every strategist's desk."" Richard Shotton, author of The Choice Factory. ""The definitive reference book for marketing theory. It represents an amazing grasp of techniques. Every marketer or strategist will want a copy."" Sue Unerman, author of

Author Information

My passion for marketing is driven by curiosity. Fundamentally, marketing is about understanding people and influencing their behaviour. My knowledge and capabilities have improved by learning from others and the evidence they shared. One of the first creative briefs I wrote introduced me to working with Rory Sutherland at Ogilvy. I wonder what happened to such a smart guy? Fortunately, the industry has many smart people, so I've taken the opportunity to learn from them, collect and organise their ideas. At Creative agencies (Bates, Grey, WCRS), Media agencies (Carat, Dentsu, UM EMEA), and research and analytics consultancies (Dynata, Kantar Millward Brown, MESH, Similarweb). My work as a strategist and insight consultant has helped improve marketing campaign performance for clients such as BBC Worldwide, Canada Goose, CNN, Courvoisier, Gucci, Levi's Europe, Movember, NatWest, Toyota, Unilever, Virgin Media, and Vodafone. My work has generated several industry awards, including 10 in 2024. My first boook, Marketing Models & Mindcraft, focuses on the leading ideas influencing marketing, originated by industry experts I have learned from. The book provides a Gray's Anatomy for Marketing thinking and application. I hope you find it as useful a reference as I do.

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