Overview

The last ten years have rewritten more marketing rules than the hundred before them combined. Today, it's not enough to be creative--you need to be structured for it. Not enough to have data--you need to know how to make decisions with it. Not enough to have agencies--you need to know when to bring the thinking in-house. In Marketing Inside, Greg Paull--cofounder of global consultancy R3--gives you a front-row seat to how leading brands build marketing that matters. From Coca-Cola and L'Oréal to Mastercard, this book reveals how leading organizations are re-engineering their marketing ecosystems for speed, scale, and sustained impact. This isn't about theory--it's about doing. You'll see how marketing leaders are rethinking team design, governance models, and agency partnerships. And you'll discover why the smartest CMOs are turning creativity from a department into company-wide habits. Marketing Inside is a wake-up call, a field manual, and a blueprint for marketing that matters. If you want to make marketing your company's growth engine--not just its communications arm--this is your playbook. Because in today's world, the best marketers aren't looking for better agencies. They're building better organizations. And they're doing it from the inside out.

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Reviews

""We want to be a 'learn-it-all' organization, not a 'know-it-all' organization."" --Shakir Moin, CMO, Coca-Cola America ""Marketing has to be the day job of a very senior person in the organization."" --Mukul Deoras, President, Colgate-Palmolive Asia Pacific

Author Information

Greg Paull is the cofounder of R3, a global consultancy that helps marketers improve effectiveness and efficiency through better agency management, media performance, and marketing ROI. With more than thirty years of experience across the US, Europe, and Asia, Greg held senior marketing roles prior to establishing R3, working with leading brands such as Coca-Cola, McDonald's, and Procter & Gamble. Originally from Australia, Greg lends his industry knowledge to the media and as a speaker and contributor to industry forums. He is the coauthor of several books, including Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World. Greg is committed to raising standards in marketing performance, transparency, and innovation. His work continues to shape how global brands approach growth, customer engagement, and agency collaboration.

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