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OverviewIn this 'New Media Age' the screen has replaced the book as the dominant medium of communication. This dramatic change has made image, rather than writing, the centre of communication. In this groundbreaking new book, Gunther Kress considers the effects of a revolution that has radically altered the relation between writing and the book. Taking into account social, economic, communication and technological factors, Kress explores how these changes will affect the future of literacy. Full Product DetailsAuthor: Gunther KressPublisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.60cm , Height: 1.30cm , Length: 23.40cm Weight: 0.324kg ISBN: 9780415253567ISBN 10: 041525356 Pages: 208 Publication Date: 16 January 2003 Audience: College/higher education , College/higher education , Tertiary & Higher Education , Undergraduate Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsIn his new book, Gunther Kress shows us that as reading and writing move from page to screen, we must understand literacy not just as a matter of language but also as motivated multimedia design. In doing so, he reminds us that this is what reading and writing have always been.. -Jay L. Lemke, City University of New York """In his new book, Gunther Kress shows us that as reading and writing move from page to screen, we must understand literacy not just as a matter of language but also as motivated multimedia design. In doing so, he reminds us that this is what reading and writing have always been.."" -Jay L. Lemke, City University of New York" In his new book, Gunther Kress shows us that as reading and writing move from page to screen, we must understand literacy not just as a matter of language but also as motivated multimedia design. In doing so, he reminds us that this is what reading and writing have always been.. <br>-Jay L. Lemke, City University of New York <br> In his new book, Gunther Kress shows us that as reading and writing move from page to screen, we must understand literacy not just as a matter of language but also as motivated multimedia design. In doing so, he reminds us that this is what reading and writing have always been.. -Jay L. Lemke, City University of New York Author InformationGunther Kress is Professor of Education at the Institute of Education, University of London, UK. Tab Content 6Author Website:Countries AvailableAll regions |