Licensing Tales: Captivating Stories from Industry Legends

Author:   Greg Battersby
Publisher:   Kent Press
ISBN:  

9781888206166


Pages:   179
Publication Date:   01 August 2020
Format:   Paperback
Availability:   In stock   Availability explained
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Licensing Tales: Captivating Stories from Industry Legends


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Overview

"A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as ""horror stories"" from current players and colleagues. The book details individual's experiences pitching unique licensed products; rocky royalty disputes; ""interesting"" licensing litigations; deals with licensing agents and international licenses. With chapters like ""Who Would Have Thought?"", ""The Ones That Almost Got Away"", and ""The Licensing Hall of Shame"" the book's tales provide not only humor but insight into how to conduct a successful (or not so successful) licensing program."

Full Product Details

Author:   Greg Battersby
Publisher:   Kent Press
Imprint:   Kent Press
Dimensions:   Width: 17.50cm , Height: 1.30cm , Length: 25.10cm
Weight:   0.318kg
ISBN:  

9781888206166


ISBN 10:   1888206160
Pages:   179
Publication Date:   01 August 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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"Greg Battersby is managing member of The Battersby Law Group, LLC which specializes in intellectual property and licensing law with a particular emphasis on merchandising law and toy licensing. He served as General Counsel for the International Licensing Industry Merchandisers' Association (""LIMA"") and was inducted into its Hall of Fame in 2009. Greg has written more than 35 books on various licensing and IP topics, written more than 50 articles, and given more than 200 talks on the subject before a wide range of audiences."

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