Overview

Your marketing results deserve more than guesswork.""Marketing KPIs - A Beginner's Guide"" offers a light, clear, and inspiring journey through the metrics that truly matter - from the first website visit to the loyalty of high-value customers. What makes this book different? Fluid and visual storytelling: practical examples, clean infographics, and straightforward language. Action-first mindset: each chapter ends with checklists and mini-plans you can apply in just a few hours. Fully business-aligned: learn how to link KPIs to growth targets, ROI, and customer retention - without wasting time on useless reports. Updated for 2025: covers trends in generative AI, data hubs, and omnichannel metrics reshaping digital marketing. Inside the book, you will: Decode the essential KPIs of traffic, engagement, conversions, and CLV. Choose custom-fit indicators for your stage of growth - startup or enterprise. Turn data into powerful stories that convince leaders and investors. Automate dashboards and free up time for creative strategy. Avoid vanity metrics and focus on what actually drives profit.

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