It's Not Luck: Marketing, Production, and the Theory of Constraints

Author:   Eliyahu M Goldratt ,  Rick Adamson ,  Rick Adamson
Publisher:   HighBridge Audio
Edition:   ; 8.5 Hours ed.
ISBN:  

9781622313976


Pages:   510
Publication Date:   18 March 2014
Format:   Audio  Audio Format
Availability:   In stock   Availability explained
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It's Not Luck: Marketing, Production, and the Theory of Constraints


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Overview

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

Full Product Details

Author:   Eliyahu M Goldratt ,  Rick Adamson ,  Rick Adamson
Publisher:   HighBridge Audio
Imprint:   HighBridge Audio
Edition:   ; 8.5 Hours ed.
Dimensions:   Width: 13.00cm , Height: 2.50cm , Length: 14.70cm
Weight:   0.227kg
ISBN:  

9781622313976


ISBN 10:   1622313976
Pages:   510
Publication Date:   18 March 2014
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Eliyahu M. Goldratt is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that continuously identifies and leverages a system's constraints in order to achieve its goals. His business novel, The Goal, has been recognized as one of the bestselling business books of all time. Rick Adamson is an Audie Award winner for his work on In a Heartbeat by Leigh Anne and Sean Tuohy (with Sally Jenkins) of The Blind Side fame. Also the winner of several ALA awards and a Harper Audio Grammy nominee, Rick has been a narrator for twenty-five years. Originally from Maryland, he now lives in New Jersey.

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