Integrating Marketing Analytics Approaches into B2B Lead Management: A Practical Guide for Process Optimization
Author:   Laura Hannemann
Publisher:   Springer Fachmedien Wiesbaden
ISBN:  

9783658509583


Pages:   106
Publication Date:   14 February 2026
Format:   Paperback
Availability:   Not yet available   Availability explained
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Integrating Marketing Analytics Approaches into B2B Lead Management: A Practical Guide for Process Optimization


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Author:   Laura Hannemann
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer Gabler
ISBN:  

9783658509583


ISBN 10:   3658509589
Pages:   106
Publication Date:   14 February 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Laura Hannemann is a graduate of the Tricontinental Master in Global Studies at Karlsruhe University of Applied Sciences (HKA). Based on her professional experience in the international B2B environment and her interest in data-driven decision-making, her master's thesis examines the integration of marketing analytics approaches into B2B lead management.

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