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OverviewThe concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources. Full Product DetailsAuthor: Manon Enjolras (Université de Lorraine, France)Publisher: ISTE Ltd and John Wiley & Sons Inc Imprint: ISTE Ltd and John Wiley & Sons Inc Dimensions: Width: 1.00cm , Height: 1.00cm , Length: 1.00cm Weight: 0.454kg ISBN: 9781786306203ISBN 10: 1786306204 Pages: 192 Publication Date: 04 January 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationManon Enjolras is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises. Tab Content 6Author Website:Countries AvailableAll regions |
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