Overview

• What does Emperor Bahadur Shah Zafar have to do with the origin of our much-loved chaat? • Did you know that laddus were first used for medicinal purposes? • What is the Indian garment used as a towel, scarf, bandana, suraksha kavach and cushion seat, and endorsed by Queen Sofía of Spain and Antonio Banderas? In a society with many fault lines, this book celebrates our glorious past, our quirks and our deep-rooted cultural traditions that unite and define us. While there are many things that divide our country of more than a billion people, our love for baarish, Bollywood and boondi laddus binds us together. Or is it chaat, chai pe charcha and champi? India Unboxed is a salute to our diversity, our unsung heroes and our unapologetic desi way of living. Aspects that will warm your heart, baffle you or simply make you laugh!

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9789353769819

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Safir Anand is an accomplished brand strategist, author, IP lawyer, investor and mentor. Financial Times has recognized him as one of the most innovative lawyers in Asia. Safir has won over 100 awards for his work in the legal domain.

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