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Dr Sihem Ben Saad is an Assistant Professor of Marketing at the Higher School of Sciences and Technology of Design in Tunisia. She earned her Ph.D. in Marketing from IHEC – Carthage Institute of Higher Commercial Studies. Dr. Ben Saad has broad expertise across multiple domains and teaches courses in marketing fundamentals, distribution management, digital marketing, branding and consumer behavior, as well as project management, entrepreneurship, and corporate culture. Her research has been published in prestigious journals, including the Journal of Consumer Behaviour, European Journal of Marketing, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning, Journal of Marketing Management, International Journal of Contemporary Hospitality Management, and the Journal of Research in Marketing and Entrepreneurship, reflecting a significant scholarly impact in the field.

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