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Jorge Esparteiro Garcia is Assistant Professor at Polytechnic University of Viana do Castelo (IPVC) since 2005/2006. He is the Director of ADiT-Lab (Applied Digital Transformation Laboratory) Research Unit at IPVC. He is an Afilliated Researcher at INESC TEC in the Software Engineering area since 2015. He has a PhD in Informatics Engineering from Faculty of Engineering of University of Porto with a thesis titled “Requirements Change Management based on Web Usage Mining”. He received his master degree in Informatics Engineering from the Faculty of Engineering of University of Porto (FEUP) and his bachelor’s degree in Computer Science from Faculty of Scien ces of University of Porto (FCUP). His research interests are in the field of software engineering, web usage mining and requirements management. Bruno Sousa (bsousa@ipca.pt) is Professor Coordenador of Marketing at Polytechnic University of Cavado and Ave (IPCA), Portugal and PhD in Marketing and Strategy in Universidade do Minho, Portugal. Head of Master Program - Tourism Management (IPCA) and Tourism Marketing Master. CiTUR research member. Bruno Sousa has published several chapters at IGI Global over the past 10 years, on topics of marketing, tourism and management. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others. Manuel José Serra da Fonseca holds a PhD in Information Sciences and has a professional background in marketing communications and higher education. He is currently an Associate Professor at the Polytechnic University of Viana do Castelo (Portugal) and serves as the Coordinator of the Digital Marketing Master's program at its Business School (ESCE-IPVC). As a researcher at UNIAG (Applied Management Research Unit) since 2014, he has contributed to multiple R&D projects and supervised numerous undergraduate and master's dissertations in Communication and Business Sciences. His academic work includes publications in peer-reviewed journals, book chapters, and conference proceedings, along with active participation in national and international scientific conferences. He also collaborates as a reviewer for various academic journals. His research focuses on Social Sciences, particularly in Communication and Marketing Sciences. Key topics in his scientific production include attitude towards advertising and communication skills, consumer behavior, integrated marketing communication, social marketing, digital marketing, and organizational communication.

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