Overview

As AI becomes more sophisticated, the use of AI-generated content is rapidly growing across marketing, customer service, and public relations. While this technology offers great advantages of efficiency, it also introduces new risks to brand reputation. Biased and impersonal AI-generated messages can erode consumer trust and lead to public backlash. At the same time, brands that skillfully integrate AI can enhance personalization and engagement. Understanding the potential impacts both positive and negative of AI-generated content is crucial for organizations seeking to maintain authenticity and protect their reputations in an increasingly automated digital landscape. Impacts of AI-Generated Content on Brand Reputation explores how generative AI has redefined global marketing and caused some unforeseen circumstances. The book explores how generative AI can sometimes create more impersonal ads and marketing trends that do not connect with consumers. This book tackles concerns pertaining to the relationship between generative AI and global marketing. Covering topics such as AI, consumer behavior, and marketing, this book is an excellent resource for marketers, companies, researchers, academicians, business leaders, and more.

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Zahid Hussain currently in his postgraduate degree in Marketing from Khadim Hussain Shah Institute of Technology, Karachi, Pakistan (KASBIT). He has done several research publications, conference papers and book chapters related Marketing, Food Marketing, Metaverse Marketing, Customer Satisfaction and Artificial Intelligence in marketing related fields in different impact factor journals at national and international level. Dr. Arman Khan is an esteemed academician, deeply committed to advancing knowledge and fostering intellectual growth. With over a decade of experience, he has solidified his reputation in the field of academia and research. He holds a Ph.D. from Putra Business School, Malaysia's first AACSB accredited business institution. Currently, Dr. Khan serves as an Assistant Professor of Marketing at Shaheed Benazir Bhutto University, Pakistan. In addition to his teaching role, Dr. Khan has demonstrated a significant presence on both national and international academic stages. His research has been featured in high-impact journals, and he has presented his work at numerous conferences worldwide. Dr. Arman has authored numerous books published by renowned publishers, further showcasing his academic expertise. Through collaboration with fellow scholars, he has refined his research methodologies and expanded his academic contributions. Dr. Khan's editorial roles include serving as Chief Editor of a reputable research journal and being an active member of several editorial boards across national and international journals. His leadership in these roles reflects his dedication to elevating academic discourse and nurturing an environment that encourages innovation and scholarly excellence. Dr. Khan continues to shape the trajectory of academic research, fostering an environment of innovation and excellent. Dr. Md. Uzir Hossain Uzir is a senior lecturer (assistant professor), Taylors University, Malaysia. Previously he was working at Faculty of Economics, and Social Development (FBESD), Universiti Malaysia Terengganu (UMT), Malaysia as senior lecturer. Dr. Uzair has been awarded a doctoral degree from Putra Business School (PBS) Malaysia (the first AACSB accredited Business School in Malaysia) on the brand loyalty on electronics home appliances in Bangladesh under the supervision of Prof. Dr. Abu Bakar Abdul Hamid. He published More 15 papers including: Journal of Retailing and Consumer Services (JCR: Q1; IF:10.135), Journal of Community Psychology (JCR:Q2; IF:4.82), Technology in Society (JCR:Q1; IF:4.135), Heliyon (JCR:Q3; Scopus: Q1), International Journal of Business Excellence (Scopus: Q3), International Journal of Quality and Innovation (ERA). Dr Mohamad-Noor Salehhuddin Sharipudin is a Senior Lecturer at the Department of Communication, Faculty of Modern Languages and Communication. He holds a PhD in Marketing from Victoria University of Wellington. His research interests include sponsorship, generational marketing, non-profit marketing, marketing communication, consumer behavior and consumer culture. His research publications have appeared in Journal of Retailing and Consumer Services, Journal of Product and Brand Management, Journal of Hospitality and Tourism Research, SEARCH: Journal of Media and Communication Research, Asian Journal of Business Research, Malaysian Journal of Communication, among others. He serves in the editorial board of scholarly journals. Dr Sharipudin has industry experience in banking and corporate branding before turning to academia.

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