Overview

A time-tested, landmark approach to health promotion and communication projects and everything that goes into making them successful. For more than 40 years, the PRECEDE-PROCEED model, developed in the early 1970s by Lawrence W. Green and first published as a text in 1980 with Marshall W. Kreuter, Sigrid G. Deeds, and Kay B. Partridge, has been effectively applied worldwide to address a broad range of health issues: risk factors like tobacco and lack of exercise, social determinants of health such as lack of access to transportation and safe housing, and major disease challenges like heart disease and guinea worm disease. In Health Program Planning, Implementation, and Evaluation, Green and his team of senior editors and chapter authors combine their expertise to offer a high-level guide to public health programming. This guide aligns with foundational public health competencies required by increasingly rigorous certification and accreditation standards. Driven by the coronavirus pandemic and a looming climate crisis, the book addresses the rapid changes in modern-day conceptions of disease prevention and health promotion. Today's public health practitioners and researchers are often called upon to address a complex web of factors, including population inequities, that influence health status, from biology to social and structural determinants. Program and policy solutions to population health challenges require systematic planning, implementation, and evaluation. Providing students with knowledge, skills, and a range of tools, the book recognizes new approaches to communication and fresh methods for reaching a greater diversity of communities. The authors highlight the importance of starting the population health planning process with an inclusive assessment of the social needs and quality-of-life concerns of the community. They explain how to assess health problems systematically in epidemiological terms and address the behavioral and environmental determinants of the most important and changeable health problems. They also cover procedures for assessing and developing the capacity of communities and organizations to implement and evaluate programs. Drawing on more than 1,200 published applications of the PRECEDE-PROCEED model, Health Program Planning, Implementation, and Evaluation features numerous case studies and contributions from internationally recognized experts, including governmental, academic, and community public health leaders, giving readers a thorough and well-rounded view of the subject. Ultimately, it is an up-to-date powerhouse for community and global health promotion at all levels. Contributors: Faten Ben Abdelaziz, John P. Allegrante, Patricia Chalela, Cam Escoffery, Maria E. Fernandez, Jonathan E. Fielding, Robert S. Gold, Shelly Golden, Holly Hunt, Vanya C. Jones, Michelle C. Kegler, Gerjo Kok, Lloyd J. Kolbe, Chris Y. Lovato, Rodney Lyn, Guy Parcel, Janey C. Peterson, Nico Pronk, Amelie G. Ramirez, Paul Terry

Full Product Details

Author:   Lawrence W. Green (Professor, University of California - San Francisco) ,  Andrea Carlson Gielen (Professor, Johns Hopkins Bloomberg School of Public Health) ,  Judith M. Ottoson ,  Darleen V. Peterson (Associate Professor, Claremont Graduate University)
Publisher:   Johns Hopkins University Press
Imprint:   Johns Hopkins University Press
Dimensions:   Width: 17.80cm , Height: 2.60cm , Length: 25.40cm
Weight:   0.975kg
ISBN:  

9781421442969

ISBN 10:   1421442965
Pages:   488
Publication Date:   05 April 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Foreword by Jonathan E. Fielding Preface Acknowledgments About the Editors Contributors Part I. Hallmarks of the PRECEDE-PROCEED Model Chapter 1 A Model for Population Health Planning, Implementation, and Evaluation Lawrence W. Green, Andrea Carlson Gielen, Marshall W. Kreuter, Darleen V. Peterson, and Judith M. Ottoson Chapter 2 Participation and Community Engagement in Planning Lawrence W. Green, Andrea Carlson Gielen, and Marshall W. Kreuter Part II. PRECEDE-PROCEED Phases: Planning, Implementation, and Evaluation Chapter 3 Social Assessment: Quality of Life Lawrence W. Green, Marshall W. Kreuter, and Andrea Carlson Gielen Chapter 4 Epidemiological Assessment I: Population Health Lawrence W. Green, Andrea Carlson Gielen, and Marshall W. Kreuter Chapter 5 Epidemiological Assessment II: Behavioral and Environmental Factors Lawrence W. Green, Marshall W. Kreuter, and Andrea Carlson Gielen Chapter 6 Educational and Ecological Assessment: Predisposing, Enabling, and Reinforcing Factors María E. Fernández, Gerjo Kok, Guy Parcel, and Lawrence W. Green Chapter 7 Health Program and Policy Development I: Intervention Strategies Michelle C. Kegler and Rodney Lyn Chapter 8 Health Program and Policy Development II: Implementation Strategies Cam Escoffery and Lawrence W. Green Chapter 9 Health Program and Policy Development III: Evaluation Strategies Chris Y. Lovato and Judith M. Ottoson Part III. Applications of PRECEDE-PROCEED in Specific Settings Introduction to PRECEDE-PROCEED Applications Chapter 10 Applications in Community Settings Amelie G. Ramirez and Patricia Chalela Chapter 11 Applications in Occupational Settings Paul Terry, Nico Pronk, and Shelley Golden Chapter 12 Applications in School Settings Lloyd J. Kolbe, Holly Hunt, and Faten Ben Abdelaziz Chapter 13 Applications in Health Care Settings John P. Allegrante and Janey C. Peterson Chapter 14 Applications in Communication Technology Robert S. Gold Appendixes A. Frequently Asked Questions Andrea Carlson Gielen and Vanya C. Jones B. Public Health Competencies by Chapter Darleen V. Peterson C. The Evaluation Standards: A Checklist D. CDC Evaluation Framework Steps and PRECEDE-PROCEED Phases E. Commonly Used Evaluation Designs Glossary Index

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Author Information

Lawrence W. Green is professor emeritus of epidemiology and biostatistics at the University of California at San Francisco's School of Medicine. Andrea Carlson Gielen is a professor of health, behavior, and society at the Johns Hopkins Bloomberg School of Public Health. Judith M. Ottoson is a former associate professor at the Andrew Young School of Policy Studies at Georgia State University as well as at the University of British Columbia and San Francisco State University. Darleen V. Peterson is a professor and the director of the Certificate, MPH, and DrPH programs at the School of Community and Global Health, Claremont Graduate University, where she is the associate dean for academic affairs. Marshall W. Kreuter is the former director of Prevention Research Centers and the Division of Chronic Disease Control and Community Intervention at the Centers for Disease Control and Prevention.

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