Overview

Harvard Business Review is a brand name recognized throughout the world. The volumes cover hot topics and perennial favorites. Books help readers understand the fundamental issues, concerns, and controversies associated with each of the respective topics. Readers can use the books to brush up on the latest, best thinking or to address a particular need in their organizations. Harvard Business Review is the place to learn about important management issues, bringing today's managers and professionals the information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established Harvard Business Review as required reading for ambitious business people in organizations around the globe. The Harvard Business Review Paperback Series delivers the best business thinking--both classic and contemporary--in succinct and accessible form. Individually, the titles help managers master the key ideas on specific topics; as a whole, the series creates a rare opportunity to reflect on the seminal ideas of the past, understand and apply today's most compelling business thinking, and envision the future of management. The publication of these 3 books brings the series to 32 volumes. The first 29 books have combined sales of 500,000 copies.

Full Product Details

Author:   Harvard Business Review
Publisher:   Harvard Business Review Press
Imprint:   Harvard Business Review Press
Dimensions:   Width: 14.00cm , Height: 1.50cm , Length: 20.90cm
Weight:   0.221kg
ISBN:  

9781578516995

ISBN 10:   1578516994
Pages:   208
Publication Date:   01 February 2002
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy Get Inside the Lives of Your Customers by Patricia B. Seybold The Old Pillars of New Retailing by Leonard L. Berry Want To Perfect Your Company's Service? Use Behavioral Science by Richard B. Chase and Sriram Dasu Don't Homogenize, Synchronize by Mohanbir Sawhney Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill

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Author Information

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

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