Overview

Do you want to raise -greater awareness, support, and revenues for your organization? Learn how your marketing and advocacy campaigns can be more effective. In Good Influence, Paul Katz, social entrepreneur and founder of social impact agency, Entertain Impact, shows companies and non-profits of all shapes and sizes how to engage Influencers - public figures, celebrities, and social media influencers - for purpose and profit. A multiple Grammy nominee, attorney, and entertainment insider for over three decades, Paul shows you how to harness the power of the Influencer Effect for your benefit. Through his simple 5 step D.R.E.A.M. method, illustrated by entertaining stories of his campaigns engaging Influencers, Paul demystifies the process. He gives you the knowledge and confidence to achieve your own successful Influencer campaigns. If you wish to attract your target audiences, inspire people to act, and drive your business and social impact programs, read Good Influence once, refer back to it throughout your campaign, and use the resources at goodinfluencebook.com.

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"""I have worked with Paul on several philanthropic campaigns for social change. His expertise has also contributed to the health of my nonprofit SixDegrees.org. Any leader or brand who wants to be a force for good will find his insights valuable."" -Kevin Bacon, Award-winning actor and philanthropist ""Katz has written a guide that is inspirational and practical. He offers the heartening perspective that campaigns leveraging influencers, who often greatly reduce or even waive typical fees for the right cause, can help change the world for the good . . .a compelling case for leveraging the power of influencers."" -Kirkus Reviews"

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