Overview

Master today’s most powerful marketing toolfor instant customer engagement! Today’s customers have no patience for a long-winded marketing pitch. What they wantis useful and engaging information—in 140 characters or less. The most successfulcampaigns these days are short, sweet, and right to the point. Get Rich with Twitter reveals the secrets of using the most popular and fastest-growingmicroblogging tool to reach customers more effectively than ever before—at a fraction ofthe cost to you. Learn how to: Establish a solid foothold in the Twitterverse Build a following of loyal, active customers Craft engaging and effective messages (tweets) Monitor all Twitter activity concerning your business Develop a sure-fire viral marketing campaign You don’t need to do a big song and dance to get customers interested in your product.Simply give them a tweet. They’ll hear you loud and clear.

Full Product Details

Author:   Dennis Prince
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Professional
Dimensions:   Width: 15.20cm , Height: 1.60cm , Length: 22.90cm
Weight:   0.348kg
ISBN:  

9780071638449

ISBN 10:   007163844
Pages:   256
Publication Date:   16 May 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Unknown
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Introduction: Short and Simple – How ‘Tweet’ It Is Part 1: Understanding Twitter Chapter 1: The Method of this “Microblogging” Chapter 2: Planning to Incorporate Twitter Into Your Business Chapter 3: Building The Best ‘Tweet’ Part 2: Establishing and Tweaking Your Twitter Presence Chapter 4: Joining Twitter and Getting Started Chapter 5: Sending Messages Chapter 6: Followers and Following Chapter 7: Networking with Twitter Chapter 8: Keeping the Tweet on Key Chapter 9: Keeping Tabs on the Twitterverse Chapter 10: Twenty-Five Business-ready uses for Twitter Part 3: Look, Listen, and Learn – Twitter Success Stories Chapter 11: Zappos (www.twitter.com/zappos) Chapter 12: Geni (www.twitter.com/geni) Chapter 13: DVD Verdict (www.twitter.com/dvdverdict) Chapter 14: Variety Magazine (www.twitter.com/VarietyMagazine) Chapter 15: Blu Kentucky Antiques (www.twitter.com/blukentucky) Chapter 16: SewOnline (www.twitter.com/sewonline) Chapter 17: The Tolkien Library (www.twitter.com/TolkienLibrary) Part 4: Advancing the Twitter Touch Chapter 19: Applying Elements of Viral Marketing Chapter 20: A Closer Look at the Need for Engagement Chapter 21: Ten Microblogging Mistakes to Avoid Chapter 22: Tweeting Using Other Microblogging Methods (LinkedIn, Facebook, Digg)

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