Overview

This work presents the reviews in business magazines and on business pages of national newspapers. It also includes mailings to MBA courses. Douglas Rushkoff was one of the first social commentators to identify the new culture around the Internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the Internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed. Likening the Internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to think out of the box, Rushkoff demonstrates, now is the time to get back in the box and improve the way we do our jobs, run our operations and drive innovation from the ground up. This is a compelling vision of the simple and effective ways businesses can re-invigorate themselves.

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9780060758691

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Get your highlighters out! There's a worldchanging idea on each and every page. -- Seth Godin, author of All Marketers are Liars

Get your highlighters out! There s a worldchanging idea on each and every page. --Seth Godin, author of All Marketers are Liars

Author Information

Douglas Rushkoff is the author of eight best-selling books on new media and popular culture. He lectures about media, art, society, and change at conferences and universities around the world. He hosts and writes documentaries for PBS, Channel Four, and the BBC.

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