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Assoc. Prof. Dr. M. Nur Erdem was born in 1976. She has been working as an Assoc. Prof. Dr. at Ondokuz Mayis University, Faculty of Communication, Department of Communication and Design since 2015. Erdem studies on digitalization of media and advertising. She has published papers in several journals, conference proceedings, chapters in edited books about digital media and advertising. Dr. Cansu Mayadağlı was born in Samsun in 1988. She completed her master's degree in Media and Communication Management at the Institute of Social Sciences at Yeditepe University in 2018. She then completed her doctoral studies in the Department of Advertising and Promotion at Marmara University's Institute of Social Sciences. Since 2014, she has been working as a research assistant in the Public Relations and Promotion Department of the Faculty of Communication at Ondokuz Mayıs University. Her areas of expertise include brand management, advertising, and marketing management.

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