Overview

A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of BoozeFrom kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven't always matched nature's kaleidoscopic array. To reach those brightest heights required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that's allowed for the most luminous manifestations of our built and adorned world. In Full Spectrum, Rogers takes us on that globe-trotting journey, tracing an arc from the earliest humans to our digitized, synthesized present and future. We meet our ancestors mashing charcoal in caves, Silk Road merchants competing for the best ceramics, and textile artists cracking the centuries-old mystery of how colors mix, before shooting to the modern era for high-stakes corporate espionage and the digital revolution that's rewriting the rules of color forever. In prose as vibrant as its subject, Rogers opens the door to Oz, sharing the liveliest events of an expansive human quest--to make a brighter, more beautiful world--and along the way, proving why he's one of the best science writers around. * *National Geographic

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9781799969075

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ADAM ROGERS is the New York Times best-selling author of Proof: The Science of Booze, which was a finalist for the PEN/E.O. Wilson Literary Science Writing Award and won the IACP Award for Best Wine, Spirits, and Beer Book and the Gourmand Award for Best Spirits Book in the United States. He is a Deputy Editor at Wired, where his feature story The Angels' Share won the 2011 AAAS Kavli Science Journalism Award. Before coming to Wired, he was a Knight Science Journalism Fellow at MIT and a writer covering science and technology for Newsweek. He lives in Oakland, CA. Michael Crouch is an actor based in New York City. His audiobook narration has won the prestigious Audie Award for Best Narration, numerous Earphones Awards from AudioFile magazine, and Best of the Year accolades from Booklist, School Library Journal, and Publishers Weekly. He can also be heard on national commercials, cartoons, video games, and the anime series Pokemon XY and Yu-Gi-Oh! Arc-V.

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