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OverviewHow did the top three the Taj, the Oberoi, ITC hotels come to dominate the Indian hotel landscape? What are the challenges thrown by the disrupters OYO, Airbnb, TreeBo? What does the future hold? A hotel, both emotionally and experientially, touches all over lives the first date, the first job interview, wedding anniversaries, celebrations, memorable experiences are all linked to it. Based on the author's years of observation of the industry and interactions with key stakeholders, this book takes you through the tumultuous history and evolution of the Indian hotel industry. It captures the enormous shifts taking place in this colourful industry as guest preferences and consumer profiles change and technology unleashes disruptions. Who are the players and how are they coping with these changes? The book answers these and many more such questions. Packed with some exciting profiles and analysis of strategies, it also attempts to provide a glimpse of what lies in store in the future Full Product DetailsAuthor: Chitra NarayananPublisher: Penguin Random House India Imprint: Penguin Portfolio Dimensions: Width: 13.00cm , Height: 2.00cm , Length: 20.00cm ISBN: 9780143428374ISBN 10: 0143428373 Pages: 288 Publication Date: 04 July 2022 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsAuthor InformationChitra Narayanan is a Delhi-based journalist who keeps an interested gaze on consumer behaviour. She is currently an editorial consultant with The Hindu Business Line, and in her two-and-a half-decade-long journalistic career has had stints with BW Businessworld, Business Today, Economic Times and Business Standard. She has also written for the Mint and Telegraph. She has written widely on marketing strategy, workplaces, travel and hospitality. A lover of crime fiction and a fan of P.G. Wodehouse, she would love to write an old-world mystery with a hotel as a setting. Tab Content 6Author Website:Countries AvailableAll regions |
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