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OverviewPopular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 5th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 5th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success. Full Product DetailsAuthor: William M Pride , O C Ferrell (Depaul University)Publisher: Cengage Learning, Inc Imprint: CENGAGE Learning Custom Publishing Edition: 5th Revised ed. Dimensions: Width: 21.30cm , Height: 2.50cm , Length: 27.20cm Weight: 1.225kg ISBN: 9781111580162ISBN 10: 1111580162 Pages: 640 Publication Date: 01 January 2012 Audience: General/trade , General Format: Paperback Publisher's Status: Out of Print Availability: Awaiting stock Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |