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Overview"The books in this series from the editors of the Food Service Professional are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is ""boiled down"" to the essence. They are filled to the brim with up-to-date and pertinent information. The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won't find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the ""theory"". Every paragraph in each of the books is comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas." Full Product DetailsAuthor: Amy S JorgensenPublisher: Atlantic Publishing Co Imprint: Atlantic Publishing Co Dimensions: Width: 21.50cm , Height: 1.00cm , Length: 14.00cm Weight: 0.192kg ISBN: 9780910627139ISBN 10: 0910627134 Pages: 144 Publication Date: 23 July 2021 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction; Customers for Life; Marketing the Menu; Your Staff is Your Best Asset; The Competition: Stay One Step Ahead; Promoting Your Restaurant; Marketing Your Restaurant to Kids, Parents and Families; External Marketing.ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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