Overview

Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. Food blogging is big business, and cooking dinner has transformed from domestic drudgery into creative personal expression. What impact is all this discourse about food, cooking, and eating having on the women who create and consume these conversations? Alane L. Presswood examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. The relationships between individual brands, reader communities, and sociocultural trends are clarified via a systematic exploration of the strategies employed to create bonded, affective relationships on social media platforms. These food bloggers and their audiences illustrate how the capabilities of networked digital platforms both enable and constrain women as public communicators in ways that were impossible in previous media forms and how women relate to domesticity in a postfeminist American media culture. Scholars of communication, media studies, gender studies, and food studies will find this book particularly useful.

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9781498593687

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Reviews

Alane Presswood offers a thoughtful overview of the food blog genre and successfully outlines the significance of these popular texts--and the postfeminist contradictions they contain--to the field of communication studies.--Tisha Dejmanee, Central Michigan University At once timely, honest, and informative, Presswood's Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics is an engaging account of the rise of a new type of domesticity as told through the lens of female food bloggers. This book makes a valuable contribution to the fields of rhetorical studies, communication, and food studies.--Kristen E. Okamoto, Clemson University

Author Information

Alane L. Presswood is director of forensics at Hollins University.

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