Overview

What if your greatest strength was hiding behind your greatest fear? In Flipping the Format on Fear, radio veteran and licensed psychotherapist Kelly Orchard invites you to confront the Fear of Failure head-on-and flip it. Using her WKRP Framework-Winning Mindset, Knowing Thyself, Resilience/Responsibility/Respect, and Positive Psychology-Kelly combines decades of hands-on radio experience with mental health expertise to create a practical and inspirational toolkit for professionals at every level. With authentic stories from inside America's radio stations, trade articles, real-life failures, and psychological wisdom, this book empowers leaders, teams, and individuals to disrupt toxic patterns, grow through disruption, and build cultures rooted in courage. It's a guide for every manager, talent, engineer, and executive ready to redefine success, re-engage their passion, and rewrite their personal and professional narrative-no matter the size of the signal. Kelly Orchard is a licensed psychotherapist, certified mental health professional, and second-generation broadcaster. With more than 35 years in the radio industry and two decades consulting stations on FCC compliance and culture change, she is also the creator of Licensed2BBadass, a mental wellness and leadership development program for media professionals. A former on-air personality, she blends psychology, storytelling, and industry insight to mentor broadcast professionals through growth, disruption, and burnout. Mike McVay is President of McVay Media Consulting, a globally recognized strategist in content creation, program consultation, talent coaching, and digital delivery. Recently named a Giant in Broadcasting, NAB's 2025 National Radio Award and inducted into the Radio Hall of Fame, McVay brings decades of experience working with the most respected media brands in the world. His fingerprints are on iconic formats, legendary talent, and countless innovations that shaped the sound of radio across generations. As a partner in this book, he lends his industry insights and passion for evolving the format-not just of radio, but of leadership itself.

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