Overview

Gorgeously illustrated and authoritatively written, Fender is the officially licensed celebration of the legendary brand's iconic guitars, amps, and basses. Originating in Leo Fender's modest radio and amplifier repair shop in Fullerton, California, Fender Musical Instrument Corporation went on to become the world's preeminent name in musical instruments. Today, Fender guitars and amplifiers are icons in popular culture, their shapes and sounds instantly recognizable even to those with only a casual interest in music. From Fender's first instrument-a 1946 lap steel guitar-to Leo Fender's groundbreaking early six-string guitar designs like the Esquire that set the standard for the electric guitar explosion to follow, Fender: The Official Illustrated History traces the company's entire history to the present. All the innovations and landmark models are here, as well as legendary players who became synonymous with Fender instruments across musical genres. Among the instruments author Dave Hunter examines: The instantly recognizable Telecaster and Stratocaster Fender's legendary offset guitars like the Mustang, Jazzmaster, and Jaguar Lesser-known models such as the Marauder, Coronado, and Bronco The Jazz Bass and Precision Bass Fender's acoustic guitars and workhorse amplifiers like the Bassman, Twin Reverb, and Princeton Along the way, you'll get in-depth scoops on the relationships dozens of players have enjoyed with Fender: Rock 'n' roll pioneers like Hank Marvin and James Burton Classic-rock icons like Jimi Hendrix and Eric Clapton Blues legends Bonnie Raitt, Stevie Ray Vaughan, and Buddy Guy Alt-rock figureheads like J Mascis, Johnny Marr, and Kurt Cobain More recent guitar heroes like Courtney Barnett, beabadoobee, and H.E.R. ...the list goes on. In addition, Hunter explores the work of the award-winning Fender Custom Shop and the guitars produced there. Illustrated throughout with rare images from company archives, Fender: The Official Illustrated History treats readers to rare behind-the-scenes views of the shop floor throughout the years, studio imagery of the guitars, rare period advertising and brochures, and performance images of Fender players. It's the definitive look at the Fender's first three-quarters of a century and a must-have for every guitar enthusiast.

Full Product Details

Author:   Dave Hunter
Publisher:   Quarto Publishing Group USA Inc
Imprint:   Motorbooks
Edition:   New Edition with new cover & price
Weight:   1.247kg
ISBN:  

9780760387306

ISBN 10:   0760387303
Pages:   224
Publication Date:   23 November 2023
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

IntroductionChapter 1 California Dreamin': Young Leo Fender and the Radio Store, 1909-1946 Chapter 2 Wood, Wire, and Steel: The Birth of Fender Electric Instrument Co., 1946-1949 Chapter 3 Twang Comes to Town: The Telecaster Arrives, 1949-1952 Chapter 4 Radical Curves: The Stratocaster and the Precision Bass, 1951-1959 Chapter 5 The Need for Tweed: Fender Amps of the Fifties, 1948-1960 Chapter 6 All That Jazz: Offset Guitars and Upmarket Advertising, 1957-1962 Chapter 7 Surf's Up: Tolex Amps, Reverb, and Evolving Guitars, 1959-1967 Chapter 8 Executive Order: The Mustang Debuts, and CBS Comes Knocking, 1962-1969 Chapter 9 Feelin' Groovy: Pianos, Pedals, and Psychedelic Guitars, 1964-1970 Chapter 10 Saved by the Bill: Declining Quality and a Management Buyout, 1969-1985 Chapter 11 Hot-Rod Rock: The Custom Shop and Relic Guitars, 1985-1999 Chapter 12 Border Song: Fender Amps Roar Back, 1984-2023 Chapter 13 Pro Shop: Vintage Reissues and Modern Masterpieces, 2010-2023 Chapter 14 Future Perfect: The Next 75 Years, 2023-2096 Acknowledgments Image Credits Index

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Author Information

Dave Hunter is an author, musician, and journalist. He is the author of several popular books about guitars, amps, and effects, including Voyageur Press's Star Guitars, The Fender Stratocaster, The Gibson Les Paul, and 365 Guitars, Amps & Effects You Must Play. A regular contributor to Guitar Player and Vintage Guitar magazines, he resides in Portsmouth, New Hampshire.

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