Overview

Extraordinary Synergy is grounded in Dr. KG Hairong Gui's groundbreaking MBA/Ph.D. research on the value of Nike's retail operations and their impact across the broader enterprise. Originally developed as an academic dissertation, her work has been transformed into a practical ""plug-and-valuate"" valuation model that can apply across industries. Endorsed by senior leaders and academics associated with Nike, Dr. Gui's research is recognized for bridging intuition and analytics. Philip Knight, Co-founder and Chairman Emeritus of Nike, notes that while Nike did not formally adopt her methodology, her analysis merits serious consideration by anyone studying the industry. Former Nike executives Tim Hershey and Charlie Wadsworth further highlight her ability to objectively quantify decision-making that has traditionally relied on instinct. At the core of the book is Dr. Gui's Synergistic Option Model (SOM), praised by Professors William Bloom and Thomas Gillpatrick as an innovative extension of the Black-Scholes model. SOM provides leaders with a rigorous framework to evaluate high-risk, high-reward investments once considered unquantifiable, making this book essential reading for executives, investors, and scholars alike.

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At the age of 4, on a stormy day, filled with fear, I creatively climbed out of the house through the hole in the wall (the entrance for our rooster) and sprinted to my mother's office. I knew then that I would be a rule breaker or a system outlier at least. The idea of becoming a System Scientist seemed as improbable as reaching the moon. Life, however, has a peculiar sense of humor.Over the years, I discover fascinating dynamics in systems. My passion led me to delve deep into the study of various ""systems,"" unraveling the intricate connections between financial valuation systems, business enterprises systems, and broader economic and socio-cultural systems they intertwine with.By the time I turned 12, I was inspired by a Nike commercial that ignited a dream-to come to the United States, a place where hard work is truly rewarded. The dream is a ""mission impossible"". My family is in academia with little power or wealth. BUT, I was undeterred and embarked on an extraordinary journey.I landed in Boston to study MBA; then began in the financial investment industry, specializing in quantitative research. I just always remember Nike. After hundreds applications to Nike, I started writing letter to the executives. Finally one executive picked up my letter and I started as a Finance Analyst at the Asia Pacific Geography. It was during this time that I witnessed the ""extraordinary synergy"" in the investment decisions made by the leadership-sometimes relying on their ""gut feelings"" rather than the traditional valuation models, and the results proved them right! I began incubating the Synergy Option Model. Subsequently, I had the privilege to work at Nike's European Middle East Africa Headquarters in the Netherlands, allowing me to travel extensively and visit numerous retail stores I returned to North America in 2009 to complete my dissertation. I am fortunate to have studied, worked, and lived in over thirty countries, spanning almost every continent. In each of these places, I immersed myself in thousands of retail stores, traversed bustling high streets, surveyed countless customers, and engaged in insightful conversations with executives, store managers, and staff. These firsthand experiences exposed me to the embedded values that extend beyond mere financial considerations. Combined with extensive research, calculations, and advice, these encounters have given birth to an unconventional valuation methodology, further refined, and applied in the dynamic arena of investment valuation.I have always been an educator at heart. Fast forward to today, I find myself in academia, much like my father, to pass on the valuable knowledge and experiences I've gained throughout my journey.

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