Overview

The Metaverse, an expanding digital space, is at the forefront of a technological revolution that will redefine how we interact with the digital world. Yet, as this fascinating landscape evolves, it presents an array of complex challenges, particularly in the realm of entrepreneurship. The current literature on Metaverse entrepreneurship is notably lacking, leaving a void in our understanding of the Metaverse's potential and the role of entrepreneurs within it. Critical questions about the emergence of entrepreneurial ecosystems, the evolution of entrepreneurship frontiers, and the impact of innovation and creativity within the Metaverse remain largely unanswered. Entrepreneurship and Creativity in the Metaverse serves as a guide to comprehending and harnessing the Metaverse's vast potential. As a space with fewer limitations than the physical world, creativity and entrepreneurship have immense potential to flourish within the Metaverse. It provides a much-needed roadmap for scholars, entrepreneurs, educators, industry experts, and policymakers to navigate this uncharted territory and thrive within it. The book's objective is to fill the existing void in the understanding of Metaverse entrepreneurship. Through insightful contributions from experts in the field, this book will tackle pressing questions, such as how the Metaverse serves as a platform for entrepreneurial ventures, the dynamics between entrepreneurs and Metaverse ecosystems, and the transformative role of innovation and creativity. By reading this book, you will gain a profound insight into the entrepreneurial processes and creative forces that will shape the Metaverse's future. Join us in exploring and conquering the unique challenges and opportunities that the Metaverse offers. Entrepreneurship and Creativity in the Metaverse is your definitive guide to becoming a trailblazer in this remarkable digital realm.

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Shivani Inder has done Ph.D. in finance. She is a certified Cost and Management Accountant (CMA). She has done M.B.A. (finance) and M.F.C. She is currently working as Associate Professor at Chitkara Business School, Chitkara University, Punjab, India. Her domain areas are corporate finance, accounting and entrepreneurship. She has more than ten years of teaching experience. She is associated with professional bodies and review for reputed journals. Sandhir Sharma is Ph.D. in Strategic Management with nearly 22 years of experience in higher education and 5 years in Telecom industry. With more than 53 research papers to his credit published in various journals and conferences at national & international level, Dr. Sharma has developed his core expertise in the area of Strategy formulation. Currently, he is serving as Dean, Chitkara Business School & visiting faculty to Binus University, Indonesia, Kedge Business School, France and University of Applied Sciences, Osnabruck, Germany. He is widely travelled all across the globe and an active member of various management associations and University bodies. He is serving as consultant to various SME organizations in the area of strategy formulation. He is Major Guide to 8 Ph.D. Scholars from Academia and Industry. As of now, eight of his students have already completed their Ph.D. successfully in the fields of Neuromarketing| Consumers| Foods| Organic Foods, Work Engagement, Brands |Brands Personality| Brand love, Television |Broadcasting| Digital Television and Green Marketing| Consumer Behaviour. He has filed 14 patents in the fields of Health sciences, life sciences, social sciences, technology, and industrial products.

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