Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force

Author:   Melissa T. Brown (Assistant Professor, Assistant Professor, Department of Political Science, CUNY-Borough of Manhattan Community College)
Publisher:   Oxford University Press Inc
ISBN:  

9780199842827


Pages:   240
Publication Date:   22 March 2012
Format:   Hardback
Availability:   To order   Availability explained
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Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force


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Author:   Melissa T. Brown (Assistant Professor, Assistant Professor, Department of Political Science, CUNY-Borough of Manhattan Community College)
Publisher:   Oxford University Press Inc
Imprint:   Oxford University Press Inc
Dimensions:   Width: 23.40cm , Height: 1.80cm , Length: 15.60cm
Weight:   0.001kg
ISBN:  

9780199842827


ISBN 10:   0199842825
Pages:   240
Publication Date:   22 March 2012
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

List of Illustrations and Tables Acknowledgements Chapter 1: Introduction Chapter 2: Concepts and Context: Masculinity, Citizenship, and the Creation of the AVF Chapter 3: The Army Chapter 4: The Navy Chapter 5: The Marine Corps Chapter 6: The Air Force Chapter 7: Recruiting a Volunteer Force in Wartime Chapter 8: Conclusion Appendix Bibliography Notes Index

Reviews

<br> When we say that military service 'builds men' we usually think of military socialization - dismantling the old and building the new man. Melissa Brown's careful reading of military advertisements returns us to the enticement, the gendered seduction of military masculinity. If boot camp is the 'shock, ' these ads of manhood based on glory, honor and manhood, are the 'awe. --Michael Kimmel, Distinguished Professor of Sociology, Stony Brook University, State University of New York, and author of Manhood in America<br><p><br> After reading Melissa Brown's smart, engaging Enlisting Masculinity, one never again will imagine a monolithic military. Brown shows us how each of the U.S. military's four branches has coped with its peculiar anxieties, while wielding its own myths and strategies to enlist 'just enough' women so that their own preferred masculinity can be preserved. Brown reveals that it hasn't been easy. --Cynthia Enloe, author of Nimo's War, Emma's War: Making Feminist Sense of the Iraq War<br><p><br> Written in a highly engaging style, this work raises interesting questions and should appeal to specialists and general readers alike. --CHOICE<p><br>


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Assistant Professor of Political Science at CUNY-Borough of Manhattan Community College

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