Overview

An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers What are the characteristics for successful entry into new international markets?   How can ‘sustainability’ affect decision making within businesses? Why are today’s global investors so concerned about national debt issues? In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? What strategies can companies such as BP use to repair damaged global reputations?

Full Product Details

Author:   Alan Griffiths ,  Stuart Wall
Publisher:   Pearson Education Limited
Imprint:   Financial Times Prentice Hall
Edition:   3rd edition
Dimensions:   Width: 19.60cm , Height: 2.80cm , Length: 26.10cm
Weight:   1.346kg
ISBN:  

9780273735243

ISBN 10:   0273735241
Pages:   592
Publication Date:   02 February 2011
Audience:   College/higher education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part I   Micro Business Environment            1: Markets and resource allocation       2: Demand, revenue and consumer behaviour  3: Supply, production and cost   4: Business organisation, objectives and behaviour       5: Firm size, mergers and the ‘public interest’ 6: Market structures      7: Labour and other factor markets       8: Market failure, regulation and competition   Part II Macro Business Environment           9: National income determination          10: Government policies: instruments and objectives    11: Political, legal, ecological and technological environment    12: Functions of management: domestic business environment                13: International business environment      14: Strategies in a globalised business environment      Appendix 1 Indifference curves, budget lines and the 'law of demand' Appendix 2 Isoquants, isocosts and production References Answers to Stop and think and You try Index  

Reviews

Author Information

Alan Griffiths is Reader in Economics at the Ashcroft International Business School, Anglia Ruskin University. Stuart Wall is Professor of Business and Economics Education at the Ashcroft International Business School, Anglia Ruskin University.

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